While the Guardian piece suggests her music selection process is haphazard, she is also now managed by former Sony Music and Warner Music senior executive Barbara Jones and repped by one of the world’s largest talent agencies, United Talent Agency (UTA). Today it’s a crunchy, low-quality recording of a couple of bars from a 2011 track by rapper J Cole called Work Out.” – Tom Lamont, The Guardian (June 2020) Otherwise, she thumbs through a list of saved, favourite clips that have caught her ear before and earmarked for possible use. She scrolls through her “For You” page (a sort of welcome-to-the-app splash screen full of videos algorithmically generated for each user) and chooses an audio clip she likes. “Charli’s creative process for this is not much of one at all. How do I get my music on her next TikTok?

Which begs the question for artists looking to grab the attention of elite-level influencers like D’Amelio…. It’s now a viral hit machine that is driving streaming revenue for copyright holders (e.g., artists and labels) on streaming platforms like Spotify, Apple Music, Amazon Music, YouTube and Deezer. The Beijing-based tech firm ByteDance, once acquiring Musical.ly, managed to pull off the impossible and made TikTok bigger than its already huge predecessor. Since the Lil Nas X days (don’t forget that was just early 2019), the music industry has been hot for TikTok. Entertainment Tonight’s profile on D’Amelio’s TikTok rise (May 2020)īut what music is she choosing for all her spontaneous-feeling, yet cleanly-executed dance videos?

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